The Blog

Join me for a Lunch & Learn on Wednesday, July 14 to talk all things social media! I am thrilled to team up with Bay Area Life and Style Magazine to host a 1 hour education session and 30 minute Q&A to help you utilize social media to grow your business. Whether your social media […]

Education, Social Media

June 18, 2021

Lunch & Learn: Social Media that Drives Results

Each June, we see businesses and organizations change their logo to rainbow colors, talk about their allyship, and sell rainbow colored merch. And while the participation in Pride month is often well intended, it needs to last beyond just one month in order to make a lasting impact in achieving equality. If you’re looking to […]

Social Media

June 12, 2021

LGBTQIA+ Days of Awareness

You’ve likely participated in a few “tag a friend to win” versions of an Instagram giveaway–I know I have! It’s just so easy to enter, and who doesn’t love the idea of receiving a package full of overpriced skin care products or vacation to the South of France for free?!

Education, Social Media

April 28, 2021

The Best (and Worst) Instagram Contests to Grow Your Following

Growing a business takes a lot of time and commitment. And the digital space is cluttered with new brands, products, and people, so making your presence known is more important than ever.  While this can seem overwhelming, you do not need to conquer everything all at once. Here are three things you can do today […]

Education, Social Media

April 22, 2021

3 Things Every Business Owner Needs To Do Today

Video is truly dominating all social media platforms and trends right now. But, it can be overwhelming not knowing how (or even where) to start. Here’s where this ultimate guide to video content on social media comes in – this list will provide you with the information you need to get started on successfully creating video content that is created with your target audience and platform in mind!

Social Media

April 15, 2021

The Ultimate Guide to Using Video on Social Media

You may have thought about the idea of hiring a social media manager, but you just don’t know if you’re ready to commit. Investing in your business takes time and thoughtful consideration, but it is worth it! Here are four signs that it *really* is time for you to hire a social media manager. You […]

Social Media

October 21, 2020

4 Signs You Need to Hire a Social Media Manager

Influencer marketing is one of the most talked-about social media marketing strategies, both positively and negatively. It’s been a few years since influencers starting making an impact for brands through Instagram, but some are wondering if the influencer bubble will soon burst.

Education, Social Media

February 1, 2020

The Age of the Influencer

Hashtags, previously referred to as the “pound” symbol before social media, are a great tool for finding new content and exposing your own. But like anything, there are best practices and use case when implementing hashtags in your social strategy. What is a Hashtag? Let’s start with the basics. A hashtag is a metadata tag […]

Education, Social Media

October 17, 2019

#Hashtag What Does This Mean?

Whether you’re looking for a job, seeking new networking opportunities, or you’ve just been putting off creating an account on LinkedIn for your entire career…you may be asking yourself, “Do I really need a LinkedIn?”

Education, Social Media

October 11, 2019

Do I Really Need a LinkedIn?