Growing a business takes a lot of time and commitment. And the digital space is cluttered with new brands, products, and people, so making your presence known is more important than ever.
While this can seem overwhelming, you do not need to conquer everything all at once. Here are three things you can do today to improve your digital presence.
Start an email list.
Even if you think you don’t have enough customers to start one, just create one! Having an email list with customer contacts is extremely important for your overall communication and marketing strategy.
Have you ever heard the phrase “don’t build a house on borrowed land”? While it’s great to grow your following on social media (and this should be a big focus of your overall digital strategy), having an email list that you own is crucial. If Instagram (or Facebook, TikTok, Pinterest, LinkeIn, etc.) were to go away tomorrow, you would no longer have access to any of the data or content that you hosted there.
Ready to get started? Mailchimp and Flodesk are super easy to use to create and send out your emails. Sign up for accounts today, get started, and watch your lists of contacts grow!
Create a “Google My Business” page.
Whether you are an individual, brand, product or service you NEED to have a Google My Business page. First of all, it’s a free way to make your business visible online through the Google Search Engine. Need I say more?
But seriously, Google My Business helps with SEO optimization and gives you monthly insights on how and where people find you – things like what they searched to find you, where they are located, and more. This is a tool that every single business on the internet should be using!
The platform also helps you reach new clients or customers, makes it easy to update business information, allows you to directly respond to comments or complaints, and way more. Just trust me, you need to get on this one!
Give yourself a mini social media audit.
When you’ve been using social media for a long time, it is easy to lose track of updating your profiles and keeping up with new trends. Go through all of your social media pages and perform an audit. Be honest with yourself. Remove any information that is no longer applicable, update your bios and profile photos, and clean up all of your pages!
Make sure all of your contact information is correct and any links are functioning and up-to-date. My advice is to pretend you are a potential customer or client looking at your page for the first time. What would attract someone to your pages? Is there anything on your social media that could deter a client or customer from engaging with you?
Optimizing your digital presence sounds daunting, but it doesn’t have to be! Start small with these simple tasks and I promise you will feel accomplished and even motivated to keep going once you see the results that these change yield!
Interested in learning more about converting your website visitors and social media followers into customers? Reach out to 4M Marketing today to schedule an introductory call.