Video is truly dominating all social media platforms and trends right now. But, it can be overwhelming not knowing how (or even where) to start. Here’s where this ultimate guide to video content on social media comes in – this list will provide you with the information you need to get started on successfully creating video content that is created with your target audience and platform in mind!
If you haven’t yet started incorporating video into your Instagram strategy, it’s time to start now! Here’s a full breakdown of each type of video on this platform.
Videos are the only type of content that can be posted on the TikTok app. You may think that this app isn’t “for you” or your audience isn’t active there, but I would really challenge you to rethink your perspective.
As the app and it’s popularity grows, so will the range of audiences that are active on it. Plus, who doesn’t love the possibility of “going viral”?! TikTok’s algorithm is your absolute best chance for your content to be seen by a much wider audience than just your existing followers. Did you know TikTok has the highest social media engagement rates per post and was the most popular app downloaded globally in 2020?
Want a simple way to test the waters with the app? Start with implementing your own take on a popular trend!
The OG video platform, YouTube, has always had a strong community of loyal users…but now they’re trying to keep up with other social platforms with their recent introduction of YouTube “shorts,” videos 15 seconds or less similar to TikTok or Reels.
One of my favorite things about YouTube is also their in-depth analytics reporting. It’s certainly worth while to see the growth of your account. Here’s everything you need to know about the different content:
While you may not consider this the “go-to” for video content, there are 8 billion average daily video views on the platform. Depending on your business, try repurposing content from your Instagram or LinkedIn and publishing it to Facebook.
Video on LinkedIn is a great way to get noticed and position yourself as an industry leader because it’s really not frequently used. Publishing a video on LinkedIn is a great way to gain attention from your online colleagues.
Did you find this information helpful? Please share this post with someone who would also find it useful.
Ready to dive into your video content strategy? Get in contact with 4M Marketing today!