Do I Really Need a LinkedIn?
October 11, 2019
Whether you’re looking for a job, seeking new networking opportunities, or you’ve just been putting off creating an account on LinkedIn for your entire career…you may be asking yourself, “Do I really need a LinkedIn?”
Spoiler alert: Probably…and here’s why!
Making Connections
Business cards are great, but do you really keep track of every single one? LinkedIn acts as a rolodex of your contacts. You’re able to search by location, company, name, or title to find new connections or check in with existing ones.
This works reversely, too. Ensure your profile is up to date so when someone is looking for you that can easily access your profile.
Building A Brand
Just as a business has a brand, you should too. Your LinkedIn profile is an opportunity to showcase your work experience, talents, and what sets you apart from others in your industry. When recruiters, employers, or co-workers peruse your profile, they should be able to gain a strong understanding of who you are and what skills you bring to the table.
Search Engine Optimization
Have you ever Googled yourself? Try it out, because someone else already has. Whether it’s a job interview or potential new client, it will likely result in a quick search for your name on the internet. LinkedIn profiles frequently appear on the coveted first page of Google searches. This is a free way for you to easily be found on the internet, so take advantage.
Bonus tip: If you have a business profile ensure all your employees are connected and engaged with your page. The more employees connected the better for your SEO strategy and visibility!
Community Engagement
It’s almost 2020, your community is not just what’s around your home or office. Your community can, and should, consist of individuals and resources across the globe! LinkedIn provides access to industry news and trends that you won’t find in your local paper. You can also use the platform to return the favor by sharing opportunities or information available for other professionals.
Building Trust
Have you ever purchased a product online that has no reviews or previous purchases? It’s a little risky. Building out your LinkedIn profile with your work experience, education, and recommendations from colleagues, a potential client or recruiter is much more likely to reach out to you. This is extremely important for small businesses and freelancers to establish credibility–you really exist and you’re not “too good to be true”.
Conclusion
LinkedIn is a great and free resource you can use to promote your experience, grow your network, and generate opportunities for your career, just ensure that you’re logging in to post and engage regularly!
Want to learn more about LinkedIn strategy? Schedule a call to learn more about the services we can provide for your personal or business profile.
